This station first signed on in 1948 with the call letters WLAD-FM, the first to sign FM station in the Danbury area. The station was part of the Rural Radio Network until the 1950s when WLAD-FM evolved into an extension of its then daytime-only sister station, WLAD-AM.
In the mid 1960s, spurred on by FCC regulations forcing FM stations to create formats separate from their AM sister stations, WLAD-FM upgraded to a stereo signal and flipped to an automated easy listening format. In 1979, the call letters were changed to WDAQ. The station gradually shifted to soft adult contemporary. In 1986, the station rebranded itself as "Lite 98" and shed the easy listening instrumentals.