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Over the years 104.1 has had many call letters, including WWCO-FM, WYSR, WMRQ, WPHH, WURH and then WMRQ again.
WURH began broadcasting in 1967 as country formatted WWCO-FM, owned by Merv Griffin with studios shared with sister station WWCO (AM) located at 65 Bank Street in Waterbury. The station moved to Straits Turnpike in 1971 and to Lakewood Rd across from the park in 1989.
In the early 70s, the station changed call letters and rebranded as "Nashville, Connecticut, W-104. They took the call letters WIOF.
From the seventies into the eighties the studios were located on Rt. 69 in Prospect.
2009 photo of the former Rt. 69, Prospect atudio location of WIOF. The station operated from this site from the seventies through their move to WPOP's facility on the hill on Cedar St. in Newington. The FM antenna was on a tall tower on the hill behind this building (not shown) for many years before it was moved to West Peak in Meriden in the seventies.
In 1976, the station dropped country to become Adult Contemporary formatted "Magic 104." Lou Terri was the Program Director and midday host until his death in an automobile accident in 1989, Steve Wiersman later became Program Director until 1994. Morning announcers included Bill Cleveland and Ray Petraca. Jack Carney, who was also the voice of WVIT Channel 30 at the time, hosted the afternoon show. Jim Scott did nights, Rick O'Connor did middays, later replaced by Ron O'Brien (a.k.a. Ron O).
The transmitter was moved from Prospect to West Peak in Meriden around 1978 where it occupied leased space on the WWYZ tower until sometime around 1990 when it was moved to the new WKSS tower.
In the '90s the station moved into the WPOP studio facility on Cedar Street in Newington.
In 1992, they rebranded as "Star 104", WYSR. Other DJ's on Star 104.1 were Brett Provost-Mornings, Paul DeFrancisco-Afternoons. Jim Severine-Weekends, Jay Hanson-weekends, Long John-Weekends, Rich Kilbourne, Cathy Foxx-Middays, Neil Jackson-Afternoons, Lee Gordon-Production Director. Ron O became WYSR PD after Steve Wiersman departed.
On October 31, 1994, the format flipped to modern rock/alternative outlet "Radio 104". Personalities such as morning shows "Jake & Beth", Dee Snider and Bubby the Love Sponge were morning shows on the station at various points during the station's history. The station also hosted popular annual events such as "The Big Day Off" and "104fest." On March 29, 1995 the call letters were changed to WMRQ.
In October, 2003, due to struggling ratings, WMRQ was flipped to WPHH, Power 104.1, the only Mainstream Urban station in the Hartford/New Haven market. Nicole Siedman served as Program Director for a short period until 2004. Mychal Maguire assumed the Program Director position thereafter. Spank Buda served as Assistant Program Director and night host for the entire duration of WPHH. Popular events included the "Hoop It Up" basketball tournament and the "Legends of Hip Hop" concert. Other DJ's on Power 104.1 were Mia Mendez, DJ Showtime, TT Torrez, DJ Londonn, and PJ.
On October 25, 2007 , 104.1 again changed music formats. They returned to the previous Modern Rock format.
On Dec. 20, 2007 104.1 changed its calls to WURH. Several months later Becky Pohotsky was named as PD.
On August 4, 2008, Clear Channel placed the station's assets into an entity called the Aloha Station Trust in order to sell off the station. This was due to Clear Channel being above the FCC-allowed ownership limits.
In April the FCC approved the sale of WURG to Red Wolf Broadcasting for $7.9 million. New studios were built in Glastonbury. Red Wolf Broadcasting owns WBMW-FM (106.5) and WWRX (107.7), both in New London, CT.
At 5 p.m. on May 13, 2009, 104.1 changed call letters back to WMRQ.
Contributor Rick Walsh reports: After standing for 40 years the original 104.1 FM tower on East Mtn in Prospect was taken down today ( November 10, 2010) by crane. The tower was given to Kurt Jackson and may be reused someday for another purpose. The tower was 195 ft tall and had a 24" face. The crane was at full extension with a jib. The picks required going over the 158 ft replacement monopole carrying ATT wireless and T-Mobile cellular.
Early W-104 images: